One of the oldest forms of marketing is Telemarketing. This strategy is to this day being widely used despite any associations with intrusive methods. But Telemarketing has evolved during the passing of the year from a cliché cold call, to robotized answering systems, to voicemail and video calls. Telemarketing is no longer a boring sales call, now it has taken a turn to the research field, to find innovative ways to make the customer listen to us and make them want to buy your products or services.
Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.
Telemarketing has been judged and a variety of negative connotations, creating a change in the customer’s perception. The old approach and understanding on how to reach customers has had a dramatic change over the years.
Telemarketing has developed immensely and evolved to excellence levels like the new digital and social marketing channels.
Telemarketing is a very simple marketing tool and really effective if done correctly. But to achieve this level of effectiveness you will need to invest a great source of time and money in creating a good team and training team, you will also need to create a great script and provide top software and equipment so the team can reach the goals.
The good news is that you no longer need these in-house, you can outsource your telemarketing to let professionals take care of this task, so you can focus on the core activities that will make the company grow.
So, in order to escape from providing an awful experience of sales calls and scripted pitches, you can hire an entire team of highly qualified agents to deliver the best telemarketing experience for your potential customers.
These are 5 reasons why it is better to outsource your telemarketing over developing in-house:
1. Cost Savings
Outsourced telemarketing services has become one of the most valuable marketing channels for companies as it helps save costs.
Acquiring outsourced telemarketing services with reliable and experienced outsourcing companies, can deliver the desired results.
You will save costs as you will not need to go through the hiring and training process of the agents, you will not need to provide working space, equipment or advanced software.
2. Experience Matters
When you are searching for an outsourcing partner, the company you choose needs to have a background and a wide experience in the telemarketing field. This way you can guarantee a higher rate of success in your telemarketing campaigns.
A broader experience can help you generate more warm and hot leads. Their agents have polished skills to deal with customers, they also know a great deal of sales techniques, to ensure the effectiveness of the call.
3. Time Saving
It could take a lot of time to plan and execute a telemarketing campaign if you don’t have the proper experience and knowledge.
Telemarketing is one of the quickest and fastest ways to reach your target audience and launch your marketing campaigns.
To maintain a telemarketing high-quality you should be supported by a team of experts working to make your campaign a profitable one. If you outsource your company’s telemarketing requirements, you can save a lot of time for your sales team to focus on follow ups, sales leads, and so on, plus you can get creative with your sales team’s valuable time to be channelized into other exploratory sales activities.
4. Versatility and Flexibility
When you decide to outsource your telemarketing campaigns you will find flexible pricing plans, and versatility in the industry specific services.
If your business has seasonal peaks, you would need more telemarketing support during specific months of the year, an outsourcing telemarketing partner can come to the rescue and provide the help needed at the right time.
5. Maximize Return of Investment (ROI)
Outsourcing telemarketing companies have a track record to help their customers to maximize ROI. Outsourced telemarketing tends to be consistent, reliable and quick to deliver the desired results.
Having an in-house staff for telemarking will raise the expenses and this minimizes the company’s return of investment.
So, in order to maximize the results of a telemarketing campaign you should take into account the amount of experience and dedication put into the campaign, if you are working in-house you should consider all the expenses you will need to invest to create an effective telemarketing department and if you choose to work with an outsourcing partner just make sure to choose the right one for your company, seek experience, versatility and cost savings to ensure the best outsourcing experience and the best results.